Health and wellness are in the DNA of TopTherm
Here's a bit of TopTherm's success story, which began with the pioneering yogurt kit, and today offers a line of vitamins and supplements for the health and well-being of millions of families.
The TopTherm Yogurt Maker goes to the TV
In 1994, Gerhard Wolf won the TopTherm Yogurt Kit patent, with the capacity to produce 3 liters of yogurt in just 6 hours. The kit contained 12 pots, the compact thermal box and a special food thermometer. TopTherm yogurt became a national success because of its simplicity, ease of use and speed of fermentation. The name TopTherm was adopted because it is a thermal box, keeping the temperature, both cold and hot, hence the reason for the colors of the logo: gray (cold) and red (hot).
At the beginning, the tireless entrepreneur turned himself into a producer, administrator and the TV pitchman, announcing his TopTherm Yogurt Maker in one of the first Note & Anote programs, at the time on TV Record, directed by Ana Maria Braga. Merchandizing took place once a week and the orders were taken by an Outsourced Call Center, which manually registered names, addresses and other data in spreadsheets for billing purposes.
This service was used for approximately 3 years. With the success of its creation, the businessman decided to develop his own sales service, with approximately 20 employees, since the cost of a telephone line at the time was absurdly expensive, besides the cost of the PBX and IT system. However, the service was exclusively dedicated to the sale of yogurt with a better quality of care.
After six months, it was the turn of her daughter Ana Cristina, who became a renowned nutritionist, to announce on TV the benefits of home-made yogurt produced at TopTherm's Yogurt, a mission that she carried out with great dedication for about a year until the birth of her first son Matheus.
Since then, Aracy Wolf is the image, soul and voice of TopTherm. Known as Aracy of TopTherm, She presents the latest news and exclusive promotions for millions of satisfied customers across Brazil.
Own headquarters in Jabaquara and Cambuci
A 3,000 m2 storage and distribution center, located in Santana do Parnaiba (SP), guarantees the health and well-being of millions of customers throughout the country.
Another chapter of success started with TopFit
The first dairy fermenting agents used in yogurt fermentation were imported from Denmark and did not belong to TopTherm. Decided to improve the quality of yogurt, Gerhard Wolf chose Italy to research and develop a new probiotic yeast, whose health benefits for the intestinal microbiota are scientifically recognized. Its name is TopFit.
Continuing its research, TopTherm has developed a probiotic formula to be added to juices, water, or fruit salads etc. Designed for people who do not consume yogurt or milk, but who could get the same benefits for their intestinal microbiota. The name is TopFlora.
TopTherm's newest product is TopFlora Plus, a state-of-the-art probiotic, produced in the United States, with a symbiotic formula containing 6 different types of probiotic bacteria plus the prebiotic Organic Inulin, which feeds the friendly bacteria in the intestine.
Legitimate Omega-3 Pioneers
27 years after the first experiments in the kitchen turned into laboratory, and the first TV sales, the Wolf family celebrated the solidification of TopTherm as one of the leading brands in the market of vitamins and dietary supplements. In 2014, a survey placed TopTherm as one of the two most recognized brands by consumers in the Brazilian market for dietary supplements. The motto of the company created by Gerhard Wolf is: health and wellness with reliable products and services that meet the needs of consumers. An insight inspired by the book of Richard Whiteley in the 1990s.
TopTherm is also a pioneer in the launch of the legitimate Omega 3, a wonderful product imported from Norway whose benefits to heart and brain health are recognized worldwide. Recently, TopTherm has launched the new Omega 3 Low Reflux formula, a quick-absorbing product with a light orange flavor, without the fishy aftertaste.
The TopTherm family of products is always growing with exclusive products such as: Coenzyme Q10, Calcium with Vitamin D, Caramel Oil, Collagen with Lycopene, Pre-Probiotic AntiAcne among others that will be launched very soon.